Think about 2 months ahead!

With the holiday season over! What are we to do?

Think ahead....

If you are thinking about pushing winter sports equipment, you should of had all your pages in place... about the september time frame.

Most hockey equipment is sold durning Aug and September, in preperation of the upcoming hockey seasons, meaning you should of had your site update around July to make sure that the search engines had enough time to crawl your site. Now if you had setup a PPC campaign in Sept. Then you would of generated the targeted traffic needed.

I'm saying this because, with the new year starting, it's time to lay out a calender for your goals. When you need to have things up a ready for.

Valentines day related content should already be up! You should be working on Mothers Day, Easter and Fathers day right now. It takes time for the SEO to shake out!

Get you're e-mail outs ready and start sending the moment you see the holiday promotions starting in the retail stores.. why do this. Well the consumer is starting to think of that holiday. They don't feel that getting the email is too advanced and maybe they clicked your ad placement, and now you have the 30-45 day cookie placement for a future sale.

Wishing you all the best in 2008!

BruisedThumb!