Google Pay Per Action - Is it worth it

So Google launched the PPA campaign for google adsense.

If you don't have a google adsense account get it now!


Once you have your google adsense account, you can not only access google's content network and place the all too familiar google ads. You can sign up to the Google Referral's beta, this is google Pay Per Action program. You can customize links by categories or pick single creatives.

Now if you've used the Commission Junction Smart zones.. it's google answer to a smart zone, but they control the content for you. They add the companies. You don't have to apply to the company. That being said.

Will google's pay-out's match the other affilate programs like CJ,Linkshare,Red Golashes and such, or will goolge pay out lower. We will see. You don't really get any information on what % is being offered on the commission or what your PPA will be defined on a company basis.

I do like that this way of doing things, On some of my content pages, I don't have to worry about managing that ad space. It's the same reason I like using adsense.
I'm sure for some application the other companies will be a better fit.

When more companies affiliate with google referral, we will have a better Idea on what the PPA (Price Per Action) market will be like.

I'm sure also google ref will lay down a lot of usage rules on using the new referals.